Lady Datejust

Rolex Lady-Datejust 69178 in 18k Yellow Gold — 1988

A superb and highly collectible Rolex Lady-Datejust 69178, presented in 18k yellow gold and accompanied by both its original Rolex President bracelet and an additional original leather strap with an 18k yellow gold Rolex buckle.

Originally sold in Alessandria in 1988, this watch comes directly from its first owner and has remained exceptionally well preserved throughout its life. Most notably, the case has never been polished, retaining its original factory proportions, crisp lines and well-defined edges — an increasingly rare characteristic among vintage Rolex examples.

The watch is offered as a complete original full set, including its original Rolex box, original perforated warranty certificate, Rolex booklets and accompanying documentation. The long President bracelet is another particularly desirable feature, allowing it to accommodate a wider range of wrist sizes while maintaining the unmistakable presence of the classic Rolex President configuration.

The reference 69178 represents one of the most iconic expressions of the Lady-Datejust, combining the timeless Datejust design with the warmth and prestige of solid 18k yellow gold. A true Rolex classic, equally appealing as an everyday luxury watch and as a collectible vintage timepiece.

An exceptional opportunity to acquire a first-owner, unpolished 1988 Rolex Lady-Datejust 69178 in 18k yellow gold, complete with its original accessories and an unusually complete provenance.

Brand: Rolex
Model: Lady-Datejust
Reference: 69178
Year: 1988
Case: 18k Yellow Gold
Case Size: 26mm
Bracelet: Original Rolex President in 18k Yellow Gold — Long Length
Additional Strap: Original Leather Strap with 18k Yellow Gold Rolex Buckle
Movement: Automatic
Functions: Hours, Minutes, Seconds, Date
Original Sale: Alessandria, 1988
Ownership: First Owner
Condition: Unpolished, retaining its original case proportions
Set: Full Set — Original Rolex Box, Original Warranty, Booklets & Accessories